“What’s that?”
“You know – projecting our business, working out how we reach new customers, raising our profile.”
“How do they do that?”
“They consider our market position, see what the competition is up to, work out what we’re doing right or wrong.
Then they come up with solutions. We agree the plans and they organise everything, whether it is talking to the media, copyrighting, design, photography, video, internet or presentations.”
“And you’ve got your own department?”
“Yes. Well, actually it doesn’t cost us very much because we share them with a few other successful companies. But they are called the PR and Marketing Department. And they really are our people.”