Public Relations - getting results

Of course, we do get excellent results for our clients by penning a good release and placing it with the right media at the optimum time.

Proactive and progressive media relations are a useful asset to every business in solving a variety of issues: promoting sales, seeking backing, strengthening investor relations, obtaining planning permissions, influencing regulation.

Sometimes it just takes a phone call to the right journalist to get the desired result. So it's important that your PR and Marketing Department already has links with people in key media.

Public relations can also involve talking to all sorts of audiences, including opinion-formers and decision-makers either directly or through a lobbying process.

Crisis management is a developing area of public relations that we provide.

We have the experience to help you. Our results are proof.

PR can be as much a part of the strategy as any other communications channel. The tone of voice, the photo opportunities should all be making that contribution.

We have a great example of integrated communication whereby we created a scenario for a client that attracted the newsroom of the BBC and was transmitted on a regional news bulletin.

We had the idea a year previously, but we couldn’t find a way to make it work so that it delivered a message that made the significant contribution to the marketing strategy that we wanted.

Then one of their customers did something extraordinary that totally fitted the bill. Within a week we had the piece on air with great success.